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Ground floor

Andy Warhol

Self-Portrait (Camouflage)
1986
Acrylic and silkscreen ink on canvas
203.2 x 203.2 cm

Andy Warhol famously predicted, “In the future, everyone will be world-famous for 15 minutes.” Think about it—what would you like to be famous for? 

Known as the King of Pop Art, Andy Warhol was not just a visual artist. He was also a photographer, filmmaker, producer, model, and a major influencer of culture. As much as he was obsessed with fame, fashion, celebrities, and consumer culture – his own rise to fame embodies the American Dream. 

The 1960s marked a pivotal era for Warhol when he created a series that featured Campbell’s Soup Cans – marking the birth of Pop Art. At first, his soup cans confused and even shocked many. He embraced mass production in his art, both in subject matter and technique as a critique of the consumerist society in America during the 60s and 70s. 

His collaborations with friends and artists Basquiat and Keith Haring helped set the stage for the next generation of art stars. To this day, Warhol remains an influential figure in the world of art and pop culture. His portraits of celebrities such as Marilyn Monroe and Elvis Presley became icons in their own right. Today, the way we idolise stars, adopt their style, and buy into their products echoes Warhol’s critique that celebrities are the “rulers” of popular culture. 

So, as we explore Warhol’s legacy, reflect on this—how do you want to be remembered?

Andy Warhol, Self-Portrait (Camouflage), 1986. © 2024 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by DACS, London